Company: Groupe Barrière
Family Name: Desseigne-Barrière
Given Name: Alexandre
Role: Executive Vice-President of Hotels, F&B, and Group Transformation
Profile: The son of Dominique Desseigne and Diane Barrière, Alexandre is the expected heir to their business empire. He began working in various management positions at Groupe Barrière in 2014, and by 2019 he had reached the post of Executive Vice-President of Hotels, F&B, and Group Transformation.
Groupe Lucien Barrière staked its claim in Wakayama on Tuesday with three major moves: opening their only Japanese office in that city, bringing their official brand ambassador Jean Reno for a tour, and meeting with Governor Yoshinobu Nisaka.
Groupe Barrière is adding some star power to its bid to partner with Wakayama Prefecture on an IR bid by bringing actor Jean Reno to Marina City to serve as their official brand ambassador.
Elaborating upon their concept of building a “European-style” IR within Japan, representatives of Groupe Barrière told AGB Nippon in an exclusive interview that an important element of their idea is that any development plans produced by the company would be “tailor-made” for the specific location under consideration.