Friday, November 27, 2020
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Eldorado Resorts agrees to buy out Caesars Entertainment

Eldorado Resorts has reached a $17.3 billion merger agreement with Caesars Entertainment, in a deal which will create the largest US IR operator.

ESSA rebrands as International Betting Integrity Association

ESSA, a Brussels-based organisation focused on sports betting integrity, has rebranded as the International Betting Integrity Association with immediate effect.
Sands by night

What’s in a name?: Effective branding of casino properties

The role of branding in the marketing of casino properties has somewhat lessened in significance over the last two decades. One major reason for this decline in significance are the mergers and acquisitions which have gathered steam during this period. Yet, from the vantage point of the customer, branding remains as important as ever. I would go so far as to argue that despite the consolidation and the consequent rebranding of properties, it behooves casino operators to use the power of individual brands as a key ingredient in their marketing strategy.

MGM becomes official gaming partner of NBA

MGM Resorts has become the official gaming partner of the NBA after signing a multi-deal partnership in New York. As the exclusive gaming partner...

William Hill U.S. flooded by sponsorship deals: Reuters

UK-bookmaker William Hill says it has been ‘inundated’ with U.S. sports teams looking to do sponsorship deals, Reuters reports. The flood of interest comes...

NY Sullivan County casino to be rebranded under Genting name

Empire Resorts unit, Montreign Operating Co., said it has entered into an accord to use the name and logos of Genting and its Resorts...

Tak Chun unveils new corporate logo

Tak Chun Group, a gaming promoter in Macau, has launched a new brand identity, stressing the group is "trendy, honourable and yet international," as...

Amaya acquires Victiv; will launch under new “Starsdraft” brand

Amaya Inc. announced that it has acquired Victiv, a Texas-based daily fantasy sports site that offers players the opportunity to build a roster of...

Echo Entertainment proposes rebranding

Echo Entertainment has proposed to rebrand itself as The Star Entertainment Group in a bid to create a “single identity.” Pending approval from shareholders, the...

GCA to rebrand itself as Everi Holdings

Global Cash Access Holdings announced that its corporate name will change to Everi Holdings Inc. effective August 24, 2015.  The organization-wide rebranding, together with the...
Solid Gaming

Knowledge trumps content in Asia’s complex i-gaming world

In Asia’s complex and diverse igaming landscape, having the right content means business success only if one more key ingredient is included - market knowledge. 

Instant and secure deposits

AstroPay is the pioneer payment solution for thousands of consumers in Latin America, Asia and Africa, who want to purchase online on international sites, that helps merchants access new markets through its main product, AstroPay Card.

Australian market report: How to adapt to the new normal

Covid-19 forced the rapid and unexpected closure of venues across Australia, changing the operating environment with unprecedented speed and leaving managers scrambling to adapt...

Life After POGOs – AGB Pop-Up Forum

The Philippines and Asia's online gaming industry is going through uncertain times, with the gaming regulator seeing more and more operators leaving the country for greener pastures.
AGB Webinar Attracting Players, Not Fraudsters

Attracting players, not fraudsters

With sports betting restarting we are now seeing traffic levels return to pre-COVID levels. The same is unfortunately true for fraudulent activities as operators tempt players, both new and existing, with lucrative bonuses and attractive game offerings.
Winning The Future Chinese Tourist

Winning the Chinese Tourist & China Tourism Blacklist

The AGB Webinar hears from Professor Wolfgang Arlt of COTRI, Shirley Tam of Okada Manila and Desmond Lam of UMAC to discuss future expectations...
gaming webinar south korea

South Korea Casino Recovery

The fifth edition of the AGB Webinar Series will take you to South Korea, one of the first countries to reopen their gaming industry...

Betting on Sports America

SBC Awards 2020

Sigma Malta Show

SIGMA Malta

Sigma Malta Show

SIGMA Manila

news, macau, gambling

Asia Gaming Briefings – Nov 2020 Edition

While nowhere in the world has escaped the economic fallout from the Covid-19 crisis, Macau has been hit harder than most, with forecasts for gross domestic product to shrink more than 50 percent this year.
asia gaming briefings OCT 20

Asia Gaming Briefings – Oct 2020 Edition

Before the Covid-19 crisis, tourism in the Greater Mekong Sub-Region was at a record high, on track to welcome 80 million visitors in 2019, generating some $90 billion in revenue.
asia gaming briefings Sep 20

Asia Gaming Briefings – Sep 2020 Edition

IN FOCUS: SPORTS BETTING Ball games bounce back. Major sporting events are slowly ramping up around the world and with them the drama and surprises, not all of them good for sports betting operators.