SG extends partnership with Hasbro with Monopoly Utility Trails

Scientific Games has launched its Hasbro-branded blockbuster game MONOPOLY Utility Trails, further boosting its long-term brand licensing partnership with Hasbro, Inc.

Produced by Scientific Games’ in-house studio, the new MONOPOLY title follows on from the recent release of CLUEDO Cash Mystery, which enjoyed a strong launch earlier this year. 

The latest title from Scientific Games incorporates familiar landmarks and symbols associated with the globally recognized board game, with the gameplay centred on the two utilities, Water Works and Electric Company.

With a top prize of 250,000x on offer, the online grid slot utilizes cluster mechanics and players are tasked with collecting 15 bonus symbols to trigger bonus rounds that are themed to the game’s iconic utility properties.

The exciting base game is packed with potential, featuring Wild Tracks that link up Wild symbols on the same row. Making a square with Wild symbols in each corner of the grid will trigger the huge Off The Rails Jackpot for maximum reward. There is also the classic Community Chest that hands out prizes, with players picking up solid wins even if they only manage to win second place in a beauty competition.

MONOPOLY Utility Trails is the latest product to be developed from the strong partnership between Scientific Games and Hasbro that extends back to 1998. An exclusive deal was signed in 2018 for the exclusive use of the prestigious MONOPOLY brand and 15 other iconic games, running through to 2025.

Mark Blecher, SVP Corporate Strategy and Business Affairs at Hasbro said: “Our long experience partnering with Scientific Games has showed us that this is a company dedicated to producing gaming entertainment that pushes the boundaries while staying faithful to our iconic brands. The MONOPOLY brand is the most iconic of all and it’s a delight for us to see a cherished brand globally inspire such an innovative gaming experience that we are sure players will love.”

Rob Procter, Content Specialist Director, Digital at Scientific Games said: “MONOPOLY remains one of the most popular game brands in the world and we thoroughly enjoyed working alongside Hasbro in delivering this innovative new title. Our OpenGaming™ proposition really springs to life with the MONOPOLY brand, and MONOPOLY Utility Trails typifies everything we are about in terms of game releases this year. Our in-house team has produced a slot that has a great front end, striking artwork and as ever, a strong set of responsible gaming features. The Cluster pays mechanic has great potential and this is a slot we are certain will be enjoyed by players seeking a new, feature-rich experience that builds on the success of a timeless classic.”

Related Articles

Changing face of casino service

The role of casino employees, who play a central tenet in ensuring guest satisfaction, has had to pivot due to Covid-19 from that of being the perfect host to enforcing strict health and safety guidelines.
Covid-19 precautions in Macau casinos

Suppliers rush to adapt to Covid realities

While the past six months have undoubtedly been devastating for the gaming industry, in just a short space of time suppliers have shown their ability to adapt and react, releasing new products for the new reality and refocusing business models. 

SG appoints Trevor Ross as sales director for Asia

Scientific Games said it has appointed Trevor Ross as its new Sales Director for Asia, effective this month, after being a member of the company’s sales team since 2018.

SG Q1 revenue gains 1%, helped by digital, Sciplay and lottery

Scientific Games said Q1 revenue rose 1 percent and its loss narrowed significantly thanks to gains in its lottery, Sciplay and digital businesses.
Betway-Box

Sydney studio bolsters offering via SG Digital

Specialist slots provider Lightning Box is to roll-out some of its most iconic games with Betway. The deal, provided via SG Digital, follows the success of an earlier integration of slots with Betway via Microgaming.
Scientific Games

Scientific Games eyes listing on ASX

U.S. gaming supplier Scientific Games is looking at listing on the Australian Stock Exchange, which would help raise funds and reduce debt.

U.S. analyst raises target for AGS, Everi, Scientific Games

U.S. gaming analyst Steve Wieczynski of Stifel Financial Corp. has raised targets on several gaming suppliers including AGS, Everi and Scientific Games based on results from the Q1 Eilers-Fantini slot survey.

SG gets employment accolade in Greece

Scientific Games has again been recognised as the leading betting and gaming employer in Greece by Great Place to Work Hellas, this year rising to fifth position in the overall rankings.
Scientific Games releases Perfect Potions Megaways

Scientific Games releases Perfect Potions Megaways

Scientific Games Corporation has unveiled its latest iGaming release Perfect Potions Megaways; featuring expanding reels and a unique twist on the popular mechanic.

Scientific Games names new Chief Technology Officer Victor Blanco

Victor Blanco, who previously led Aristocrat's expansion into social casino and casual games will now oversee Scientific Games' technology strategy to support leadership across gaming, lottery, sports betting, and iGaming as well as support the development and execution of the company's games.