iSoftBet has unveiled a new brand manifesto, placing its people, partners and the player at the heart of its development.
The award-winning online games supplier and content aggregator has also outlined its new company values focusing on respect, passion and curiosity, all bound by its new mantra ‘Serious Fun’.
iSoftBet’s new strategy is in line with exceptional company growth that has been driven by the introduction of best performing game intellectual property, proprietary mechanics and platform features and great strides in game and platform development.
This has resulted in large-scale enhancements across all areas of the business including hiring extensively throughout 2020. This has taken place across both its development teams that work on its growing list of proprietary slots and its industry-leading Game Aggregation Platform (GAP) that has extended its offering to more than 8,000 titles from 70 global studios.
iSoftBet recently bolstered its senior management team to further accelerate its growth with the appointment of a new Chief Marketing Officer, Head of HR, Chief Technology Officer and Head of Business Development, all of whom are committed to the company’s new brand manifesto.
The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.
Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.