Japan a Key Focus at MGS Entertainment Show

The annual Macao Gaming Show (MGS Entertainment Show) was held at the Venetian Expo Macau last week. The upcoming Japanese IR market was in focus, with a special presentation and panel dedicated to Japan taking place on Day 2 of the event.

The keynote presentation was given by Cabinet Councillor Naoya Haraikawa, in which he reiterated Japan’s focus on having the “most strict regulations in the world.” He stated that while there are other forms of gambling already in Japan, such as horserace betting, and that problem gambling measures have never taken true form until the IR conversation was brought forward. The councilor also believes that “the Japanese regulatory body will include an on-field team to execute the regulations, such as on-site inspection and auditing.”

This concept is very similar to Macau, where the regulatory body requires on-site inspection before any gaming equipment can be used for operation.

Gaming manufacturers from Japan were also in the forefront, with Aruze Gaming placing a sizable booth featuring their newest Roulette electronic table game with projection mapping on the roulette wheel.

Pixel Companyz also made a splash with Nevula, a new cryptocurrency concept allowing crypto funds to be exchanged into casino chips or casino machine credits, giving away “coins” at the Gala Dinner event.

LT Games also showed of their newest IP title, with the popular Tekken series of Bandai Namco fame making its way to casino gaming for the first time.

Konami Gaming, Angel Playing Cards, and JCM were also exhibiting at the show.

Japanese pop-idol Noriko Sakai made an appearance at both the Japan panel and the Gala dinner for the 3rd straight year.

Japanese panel speakers on Japan IR topics included Akira Kurita of Hakuhodo, Ayako Nakayama of the Japan IR Association, Masahiro Terada of PWC, and Masayo Watanabe of EY. On the gaming side, Takahiro Usui of Aruze Gaming and Joji Kokuryo of Alphaslot represented their respective brands to round up the Japanese speaking contingent. (AGB Nippon)