Sega Sammy Holdings is a Japanese consolidated holding company formed from the merger of Sega and Sammy in 2004. Its focus is the amusement industry, mainly pachinko and pachislot machines, arcade games, and video game consoles. It has a smaller division, Sega Sammy Creation, which develops and sells casino slot machines abroad. A subsidiary called Paradise Segasammy Company, founded in 2012, manages an Integrated Resort in Incheon, South Korea, in a joint venture with Paradise Company. Within Japan, Sega Sammy also runs the non-casino Phoenix Seagaia Resort.
Sega Sammy is a domestic Japanese company which possesses ambitions to operate its own IR in Japan. Indeed, Chairman and CEO Satomi has been repeating since at least 2012 that he expects IRs to become the future “mainstay business” of Sega Sammy Holdings.
Family Name: Satomi
Given Name: Hajime
Role: Chairman and CEO
Profile: Satomi is the founder of the Sammy Corporation, which became the largest maker of pachinko and pachislot machines. In 2004, Satomi acquired Sega and formed Sega Sammy Holdings. Satomi is also known for his interest in thoroughbred horses.
Family Name: Satomi
Given Name: Haruki
Role: President and COO
Profile: The younger Satomi is the son of the company founder. Initially, Haruki did not intend to follow in his father's footsteps and joined an investment bank, but in 2004 he joined Sammy (later Sega Sammy) and has risen to become the heir apparent.
Family Name: Oguchi
Given Name: Hisao
Role: President and Chief Executive Officer of Sega Sammy Creation
Profile: Oguchi began his career by joining Sega in 1984, rising to become the president of the company in 2003. Sega was soon bought out by what would become Sega Sammy Holdings, and Oguchi moved to a variety of senior executive positions. When Sega Sammy Creation was established in 2013 to enter the casino machine business, Oguchi was appointed to lead the operation.
Family Name: Winzeler
Given Name: Scott
Role: Chairman and Chief Executive Officer of Sega Sammy Creation USA
Profile: Winzeler spent a long period working for the firm International Game Technologies, and later became a gaming industry consultant. He was appointed chairman and president of Sega Sammy Creation USA in 2019.
Sega Sammy Holdings has recorded its net sales in the April-September 2019 six-month period at nearly 166 billion yen (about US$1.5 billion), which represents a 3.2% year-on-year decline.
Sega Sammy Creation has announced the installation of its first slot titles in Macau, and says it is optimistic about the future of its slot games in the Asian market.
Sega Sammy Holdings recorded a group-wide 72.7 billion yen (about US$673 million) net income in the April-June 2019 period, representing a 5.7% year-on-year increase. Operating profits reached 3.4 billion yen (about US$31 million) for the quarter, which was a 265% increase over the 2018 figure.
Sega Sammy Creation has announced the deployment of the “Genesis Star” slot cabinet this month, which was approved by the Nevada Gaming Control Board in June.
Australian Melanie Brock has been elected as external director of the board at Sega Sammy Holdings, a measure indicating the firm’s growing commitment to internationalization. All fifteen of the other board members, however, are Japanese men.
It has recently become possible to understand with increased clarity which IR operators will be bidding for Japan’s two major markets—the Kanto and the Kansai—and where each of them are now focusing.
Sega Sammy Holdings President and COO Haruki Satomi revealed at a briefing on April 26 that his company was budgeting up to 3 billion yen (about US$27 million) in funds in the coming fiscal year for Japan IR bid preparations and would likely reveal its consortium partners before March 2020.
Sega Sammy Creation has announced that it will soon unveil a new series of video slot machines that draw their inspiration from internationally-known Sega video games.
Scott Winzeler has been appointed chairman of Sega Sammy Creation USA, the wholly-owned Las Vegas-based subsidiary of the Japanese gaming machine company Sega Sammy Creation.
The Paradise City IR in Incheon, the joint venture between Sega Sammy Holdings and South Korean resort operator Paradise Group, has announced that the indoor amusement park “Wonderbox” is set to open to the public this coming Sunday.
Sega Sammy Creation has announced the release of its Genesis Star slot cabinet, its second new gaming machine this year following the unveiling of the Genesis Slant slot cabinet in January.
Sega Sammy Creation announced that it successfully installed its "Baccarat Maximum Fortune" gaming machine at MGM Macau on January 23. This follows the debut the same variety of machine at MGM Cotai last June, indicating that it has been well-received.
Hit hard by falling sales in the pachinko machine business, Sega Sammy Holdings recorded a 4.0% year-on-year decrease in net sales the April-December 2018 period and a steep 53.5% decline in operating income in the same period.
At a Sega Sammy Holdings management meeting held on November 30, President and COO Haruki Satomi revealed that his firm was aiming for the “top share” in any IR consortium to be built in the Tokyo-Yokohama region.
Paradise Group casino sales fell almost 5 percent in November as a gain in electronic gaming machine revenue failed to offset a drop in tables.
The Nihon Keizai Shinbun’s high-powered IR Forum in Tokyo drew more than six hundred guests, not including the many others who reportedly had to be turned away by an excess of applications. The event brought together government officials, IR operators, analysts, and others for an intensive day-long event last Wednesday.
Paradise Entertainment posted a 39.2 percent jump in October casino sales from the same month last year, lead by table games.
Sega Sammy Holdings released a report on Thursday showing a 12.2% net sales decline in April-September 2018 as compared to the same period a year earlier, falling to the figure of just over 171 billion yen (about US$1.5 billion). Moreover, its operating income plummeted by 61.9%.
Sega Sammy Holdings released its 150-page “Integrated Report 2018” this week in which, among other things, the company proclaims its intention to be “on an equal footing with world-famous IR operators” both domestically and internationally.
The Sega Sammy Group is bringing together twenty of its group companies and about 6,500 employees into a centralized new headquarters building near Osaki Station in Shinagawa Ward, Tokyo.
Paradise SegaSammy said it will open new facilities at Paradise City, with a greater emphasis on entertainment, on September 21, completing the first phase of the development.
Sega Sammy Holdings has released new financial data showing a 35.8% decline in sales revenue in the April-June 2018 period as compared to the same period last year, which resulted in a sharp 97.1% decline in net profitability.
Sega Sammy Holdings and Paradise Co. are seeing a gradual ramp up in their Paradise City IR on Yeongjong Island, with increased visitation from Japan making up for the shortfall in Chinese arrivals due to last year’s travel ban.
South Korea’s Paradise Co. reported a 25.2 percent gain in May gaming revenue, led by surging machine sales, it said in a stock exchange filing.
Sega Sammy Holdings says the second phase of the Paradise City integrated resort in South Korea will open before the end of March next year.
Haruki Satomi, president and COO of Sega Sammy Holdings, as well as the son of company founder Hajime Satomi, was interviewed on CNBC on May 4, speaking of his company’s IR ambitions.
Miyazaki Governor Shunji Kono has concluded that there is no point in his sparsely-populated prefecture attempting to join the IR hunt.