Groupe Barrière operates casinos in France, Switzerland, elsewhere in Europe and parts of Africa. The group also operates in the luxury hotel, catering, and leisure industries. Founded in 1912 by François André and subsequently developed and managed by Lucien Barrière, Barrière is now a market leader for French and Swiss casinos. The group is also well known in the food and beverage industry. In total, Barrière currently has more than thirty casinos, almost twenty luxury Hotels and over 120 restaurants and bars, including the famous Fouquet’s in Paris.
Groupe Lucien Barrière’s development team began visiting Japan from 2014 and has returned ever since on roughly a monthly basis, looking at the possibility of bidding for one of the smaller, regional IR locations in Japan. It seeks to build what it calls a “European-style IR” in Japan, by which it means more of a focus on leisure activities other than gambling. Should Barrière win an IR license in Japan, it would become its only property east of the Suez Canal.
Family Name: Desseigne
Given Name: Dominique
Role: Chairman & CEO
Profile: Having graduated with a Masters in law and a diploma in legal studies from a university in Paris, Dominique Desseigne was a public notary from 1980 to 1997. Following his wife Diane Barrière's serious accident, he co-managed Groupe Barrière with her from 1997 until her death in 2001, when he took over management alone. He is currently Groupe Barrière’s CEO and the Desseigne-Barrière family holds a 60% controlling stake in the company.
Family Name: Strock
Given Name: Jonathan
Role: Director of Casino Development
Profile: By the time he rose to his current position as Barrière's director of casino development at the end of 2013, Strock possessed a couple of decades of experience in the gaming industry in positions such as the general manager of the Casino de Carry le Rouet and as Barrière's slot machines manager for over forty casinos.
Family Name: Desseigne-Barrière
Given Name: Alexandre
Role: Executive Vice-President of Hotels, F&B, and Group Transformation
Profile: The son of Dominique Desseigne and Diane Barrière, Alexandre is the expected heir to their business empire. He began working in various management positions at Groupe Barrière in 2014, and by 2019 he had reached the post of Executive Vice-President of Hotels, F&B, and Group Transformation.
Suncity Group Executive Director John Au Chung On made clear at a symposium on Monday that his company was planning to make an IR bid in Japan, and that Wakayama was a location that they are focusing on.
Macau-based Suncity Group, mainly known as a giant in the junket industry, has signaled its interest in joining the Japan IR race by deploying an executive director to speak at a symposium in Wakayama in late August.
Groupe Lucien Barrière staked its claim in Wakayama on Tuesday with three major moves: opening their only Japanese office in that city, bringing their official brand ambassador Jean Reno for a tour, and meeting with Governor Yoshinobu Nisaka.
Groupe Barrière is adding some star power to its bid to partner with Wakayama Prefecture on an IR bid by bringing actor Jean Reno to Marina City to serve as their official brand ambassador.
The Wakayama IR Business Connect Seminar was held on the late afternoon of the 19th and was successful in drawing interest from a large cross-section of the local business community, as well as domestic and international media.
The upcoming Wakayama IR Business-Connect Seminar has been fully subscribed, attracting over 200 companies from the Wakayama as well as greater Kansai Region.
Casinos Austria International (CAI) unexpectedly emerged as the 17th international IR operator—and the second Europe-based firm—to clearly enter the contest for one of the three IR licenses to be available in Japan.
Within the next month or so, Groupe Barrière will legally establish its Japanese branch as a concrete step toward bidding for an IR license.
Elaborating upon their concept of building a “European-style” IR within Japan, representatives of Groupe Barrière told AGB Nippon in an exclusive interview that an important element of their idea is that any development plans produced by the company would be “tailor-made” for the specific location under consideration.
Japan’s proposed anti-addiction measures are viewed as generally “well-balanced,” though a lowering of the casino entry fee should be considered, said experts at the Japan Gaming Congress on Friday.