Roy Morgan: Mobile Betting on the Rise, But Overall Betting Down

Australians are increasingly using mobile devices to place bets. However, there are fewer punters taking bets overall compared to six years ago, said a report from research firm Roy Morgan.

The results were published in the latest edition of the Roy Morgan Gambling Currency Report, which delves into Australian gambling habits, including analysis of betting, poker machines, casino table games, keno, lotteries, and scratchies.

According to the report, in the twelve months ended March 2018, some 3.4 million Australians placed a bet on a sporting event, horse racing, harness, greyhound racing or an even, down from 3.7 million Australians in 2012.

When it came to online betting (which includes mobile betting), the results saw 34.1 percent of Australians using the internet to place bets, double that of 15.7 percent from six years ago.

“The growth is clearly being driven by the increasing use of mobile phones to place bets,” said Roy Morgan in a press release. “Now over a fifth of Australian bettors (or 22.7 percent), use their mobile phone compared to only 5.6 percent in 2012. This is a more than four-fold increase over the past six years.”

Australians using computers to place bets has remained unchanged from the prior period.

The report also discusses the main front-runners in Australia’s online betting landscape. “Nearly a fifth of Australians who bet, 17.9 percent, place bets via a Tabcorp Holdings online betting site.”

Coming in second, Sportsbet is used by 12.9 percent of Australians who bet, while 6 percent use CrownBet, which own the William Hill, SportingBet, Tom Waterhouse, Centrebet and Betfair brands. (AGB)