Paradise October Sales Jump 39.2 Percent

Paradise Entertainment posted a 39.2 percent jump in October casino sales from the same month last year, lead by table games.

The company said in a filing to the Korea Stock Exchange that total casino revenue was 70.5 billion won (about US$62.7 million). The October figure was a 35.8 percent gain from the prior month. Revenue from table games gained just over 43 percent to 67.6 billion won (about US$60.1 million), while gaming machine sales were down 14 percent year-on-year to 3 billion won (about US$2.6 million).

For the first nine months of the year, the company has seen casino revenue gain 19.3 percent, with table games up 19.6 percent and machine sales up 15 percent.

Paradise owns four foreigner-only casinos and the country’s first IR, Paradise City, which is a joint venture with Japan’s Sega Sammy.

The company plans to step up its marketing efforts in Japan through online ads, traffic ads and through women’s magazines. It is also advertising in television commercials in the Kansai and Fukuoka regions.

The resort opened further amenities in September and plans to open Funcity, a family friendly entertainment zone, by the end of the fiscal year. (AGB)