Caesars Entertainment Sponsoring Céline Dion Performance in Tokyo: The Successful Residency Model

Caesars Entertainment, a global leader in the entertainment, hospitality, MICE and gaming industries, recently announced that it will be the Presenting Sponsor of Céline Dion’s performance on June 26, 2018 at the Tokyo Dome in Japan as part of her Asia Pacific Tour. Commenting on the sponsorship, Céline Dion said, “Having performed at Caesars Palace in Las Vegas since 2003, I’m delighted to be working with my Caesars friends in Tokyo this June.”

Caesars has an unprecedented history of entertainment. In 1966, the Circus Maximus theater in Caesars Palace opened and hosted legendary performers such as Judy Garland, Liza Minnelli, Tina Turner, Diana Ross, and Frank Sinatra. Continuing in its tradition of live performance leadership, in 2000 Caesars embarked on a unique venture that changed the Las Vegas entertainment experience. Caesars built a bespoke venue exclusively for Céline Dion to take part in a ‘residency’ – a series of performances, similar to a tour, but performed at one venue. This venue became the Colosseum, a 4,298-seat theatre with a 2,086 m2 stage fully integrated within Caesars Entertainment’s flagship property, Caesars Palace Las Vegas. Céline’s residency, “A New Day…”, at The Colosseum was an instant hit, maintaining unprecedented longevity and popularity over 717 performances from March 2003 to December 2007. The residency model was so successful for Céline that she committed to a second residency, “Celine”, which began in March 2011 with a further 400 performances taking place. Céline performed her 1,000th show at The Colosseum on October 8, 2016 and this year’s collaboration between Caesars Entertainment and Céline Dion in Japan marks a continuation of a 15+ year relationship.

While the residency model introduced by Caesars Entertainment and Céline has become a Las Vegas staple, Caesars once again redefined Las Vegas entertainment by bringing the first pop music residency to the strip – “Britney: Piece of Me”, which began on December 27, 2013 at Planet Hollywood, one of Caesars Entertainment’s integrated resorts. Britney Spears was the first artist-in-residence to be housed in Planet Hollywood’s then newly renovated 4,600-seat Zappos Theater (formerly The AXIS Theater). With a total of 248 performances over a four-year period (2013-2017), Britney Spears’ residency had sold nearly one million tickets and earned US$137.7 million in ticket sales. The massive commercial and critical success of her residency has prompted other popstars to establish their own residencies in Las Vegas.

Today, Caesars Entertainment’s pioneering and critically-acclaimed residency model has helped the company become the IR industry’s largest live entertainment promoter (and #3 in the world overall according to Billboard magazine), selling over 4.2 million entertainment tickets per year. Other Caesars resident hall-of-famers include Elton John, Mariah Carey, Jennifer Lopez, Backstreet Boys, Pitbull, Rod Stewart, and Lionel Richie, among many others. Gwen Stefani will also join this roster of super-stars at Caesars with her recently announced “Just A Girl” residency, due to begin on June 27, 2018 at the Zappos Theater.

Artists love the residency model. Being based at one venue gives them a chance to build something visionary, without the concern of having big crews tear down sets and rebuild day after day, or of the logistics of performers having to move from city to city. For artists with families, being a resident saves long periods away from loved ones. Gone are the days of grueling year-long tours; fans will come to them. For the fans, the multi-performance residency model allows visitors to plan in advance, knowing where and when the artist will perform, with the added benefit of coupling it with a trip to Las Vegas, the undisputed capital of leisure and entertainment.

Caesars Entertainment’s 80-year history of best-in-class resort operations and development is unmatched. Today, the company has the largest and most diverse footprint in the industry with over 50 hotels, resorts and casinos across five countries, and its 70,000 employees welcome more than 115 million guest visits per year with award-winning customer service. The company’s marquee restaurants are led by internationally-acclaimed celebrity chefs, such as Gordon Ramsay, Nobu Matsuhisa and 3-Michelin star chef Guy Savoy. Caesars Entertainment is also an established leader in meetings and conference services. The company’s accomplished MICE team supports approximately 16,000 meetings and conferences, and hosts two million attendees annually.

Caesars Entertainment’s vision is to collaborate with best-in-class entertainment from Japan and around the world, which includes bringing the residency model here to Japan. The company is committed to investing in Japan as a long-term partner, working hand-in-hand with Japanese companies, government and community leaders to develop and operate a world-class “Japanese Entertainment Resort” that will attract tourists from near and far, provide rewarding careers, foster regional growth and development, and enhance local communities. For more information about Caesars, please visit www.caesars.co.jp. (PR)