With the State of Monaco as its main shareholder, Société des Bains de Mer (SBM) manages a heritage unique throughout the world. Founded 150 years ago, the company has exclusive casino rights in Monaco and owns and runs the Casino de Monte-Carlo, Casino Café de Paris, Sun Casino and Bay Casino. It also owns 50% of BEG, a major player in the online gaming sector in Europe, and one of France’s top online sports betting website companies, Betclic. The Galaxy Entertainment Group has owned a 5% share in the company since 2015.
SBM is not independently bidding for a license to operate an IR in Japan, but is playing a supplementary role supporting the bid of Galaxy Entertainment. This partnership is intended to add a touch of European style to a potential Galaxy IR in Japan.
Family Name: Biamonti
Given Name: Jean-Luc
Role: Chairman and CEO
Profile: Starting his career in banking, Biamonti joined Société des Bains de Mer as a Director in 1985 and rose to the position of Chairman a decade later. He became Chairman and CEO in 2013.
Galaxy Entertainment, which is teaming with Monaco’s Societe des Bains de Mer for a casino license bid in Japan, is strengthening its cultural ties with the principality with an art and cultural collaboration on the life of Grace Kelly.
Galaxy Entertainment is building on its relationship with Monaco casino company Societe des Bains de Mer to bring a French bistro brand to its Galaxy Macau resort, building on Macau’s culinary repertoire.
Jean-Louis Masurel, managing director of Société des Bains de Mer (SBM), the owner-operator of the Monte Carlo Casino and other major properties within the Principality of Monaco, minces no words in explaining why his storied European firm chose the Galaxy Entertainment Group as its Asian partner.
Galaxy Entertainment Group (GEG) on Wednesday unveiled their vision for their proposed integrated resort in Japan. GEG and their partner, Monte-Carlo Société des Bains de Mer (SBM), said they envision the development of an IR that will have a transformative impact on the Japanese economy and the city and community where it will be located.